Our resident style guru Aaron Marino answers questions from viewers about the nitty-gritty of starting a business. First, a viewer asks Aaron about finding a supplier, quality issues and handling ingredients. In response, Aaron talks about Tiege Hanley’s in-house chemist and how he works with the team to formulate top-notch men’s skin care. Next, a viewer inquires about getting the word out about a new business and Aaron emphasizes the importance of using social media to connect with your audience.

Aaron also covers some questions about logistics, including ones about shipping. He emphasizes that Tiege Hanley will ship worldwide, including to Japan. He also covers the importance of internet marketing—including Google Ads, Facebook and understanding targeted advertising—as well as how small business owners can source and hire professional services, including lawyers and accountants. Aaron suggests reaching out to your personal network to find great connections.