About Tiege Hanley

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Rob, Aaron & Kelley (left to right); “The Chemist” self-evident

 

THE TIEGE STORY 

Tiege Hanley founder, Kelley Thornton, an experienced marketer and brand expert spent years working with some of the top consumer packaged goods companies in the world. One day while strolling through a department store skin care aisle, he realized a few things. First, men don’t know much about skin care. Second, men’s skin care products are complicated and confusing. Third, of the products he experienced and used, most were ridiculously expensive. Bang! Lightning struck and Kelley got to work. 

Kelley immediately reached out to his old college roommate, Rob Hoxie, with the idea of creating a high-quality skin care system designed specifically for men. A system that is easy to use and makes men feel and look incredible without breaking the bank! Rob, an experienced software industry veteran, didn’t take much convincing. He jumped at the opportunity to work with his friend and Tiege Hanley was born. 

Tiege Hanley is the story of opportunity, hard work and a passion to simplify and uncomplicate.  Our real-life experience and keen insights create the perfect team resulting in the ultimate skin care system for men. Our story, like our product, is simple and uncomplicated...yet totally revolutionary. 

Like any business, the idea is only part of the formula for success. Kelley and Rob realized they needed a powerful way to reach men. Enter Aaron Marino—SerialEntrepreneur (you may have seen him on Shark Tank a couple times), men’s lifestyle expert, grooming guru and YouTube sensation. Aaron’s passion to help men improve themselves and enrich their lives caught the attention of Kelley and Rob, and they approached Aaron with the idea of working together. Aaron saw the value that he and his brand could provide to Tiege Hanley, and signed on to become the third partner! With everything in place, they had just one missing ingredient…the formula!

You may not think of a golf course as the place you would find a master skin care formulator, but that’s exactly how Rob met our fourth founder. He is truly a scientist and a very private guy. He wants to stay out of the spotlight, so we simply call him “The Chemist” since he’s the inventor of our ‘secret  sauce’. With over 35 years of experience formulating products for some of the top skin care brands in the world, he was our hole in one!  After hearing the Tiege story, The Chemist joined the team and began creating the Ferrari formulas that you enjoy today.  

Our products are amazing and so is our team! Everyone brings something unique to the table creating the perfect recipe of core competencies.  

We’ve reinvented men’s skin care and changed the way men think about their skin. Many of you, however, have asked who is Tiege Hanley? A little interesting fact, Tiege Hanley is actually the name of a prominent ancestor of Kelley’s. He found the name browsing through his cherished family tree album with his father and instantly felt it had the right ring for his new business endeavor. Old school meets new school and we are proud to honor the original gentleman that our company is named after. 

So the rest, they say, is history. Seriously, think about it. A marketing genius, digital guru, formula fanatic and lifestyle leader all walk into a bar….  

Cheers to you Tiege Hanley and thank you for helping us make men look and feel amazing! 

KELLEY, ROB, AARON & “THE CHEMIST”  

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KELLEY THORNTON 

Founder, CEO / Regular guy—marketing super hero. 

Kelley is the product of years of experience in consumer goods. He spent his entire career creating new and innovative ways to connect consumer packaged goods companies to retail customers through innovation and strategy. Before committing himself full time to Tiege Hanley, Kelley built a global agency that enabled companies around the world to develop meaningful and engaging retail experiences for shoppers. With his background, it’s no wonder Kelley clued in on the opportunity in men’s skin care and assembled an all-star team to bring Tiege Hanley to life. 

ROB HOXIE 

Co-Founder / Full of moxie—and techy wiz. 

Rob is a committed and understated guy. He worked for the first company he started with out of college for over 20 years—unheard of these days! After the company sold, an old college roommate came calling. Kelley needed someone he could trust and help research his new idea. Rob’s deep online background and experience with skin care (Rob was actually a member of the Oil of Olay brand management team) made him a natural fit. 

AARON MARINO 

Co-Founder / The Grooming Guru 

Aaron Marino started his career in the fitness and nutrition industry. He was an avid body builder and a very effective personal trainer. He was always the best-dressed and coiffed dude in his circles (in his mind). Aaron is the most visible member of the Tiege Hanley founding team and rightly so. He built a very successful YouTube channel, called Alpha M, where he earned a huge following (over 4 million at last count!) teaching men how to improve their grooming, wardrobe, fitness and lifestyle. He has since built a few other successful businesses—two of which he pitched on ABC’s Shark Tank. Ah, now you recognize him! 

THE CHEMIST 

The secret weapon. 

Half man and half mad scientist, he is simply known as ‘The Chemist’. Over the past 35 years he’s built products and developed formulas for some of the most recognizable brands in the world. After a few secret meetings and covert negotiations, The Chemist was sold on our idea of building a new and exciting skin care brand specifically for men. Now he’s on our team and has created what has been aptly called ‘The Ferrari’ of skin care formulas. 

 

OUR MISSION 

Helping guys look and feel amazing by providing a simplified skin care system.

 

OUR VALUES 

Tiege Hanley is a men’s online subscription-based skin care company with an honest approach. We found a legitimate need in men’s skin care and developed a real solution for those confused by it. Our products are as straightforward as our company. We don’t hide behind a corporate facade. We enjoy sharing our experiences, good and bad, because we know you will trust us if we trust you. 

We don’t believe in overcomplicating things because life is complicated enough!   

Simple does not mean low quality. We offer high quality products, utilizing proven technologies, at a great price, so it’s easy for everyone to have healthy, amazing-looking skin. 

 

OUR POSITION 

Grounded in a culture where providing affordable, uncomplicated, quality skin care products is our goal, Tiege Hanley is the online trusted advisor that regular guys rely on to maintain healthy skin and look their best today as well as in the future. 

 

OUR SYSTEMS 

Tiege Hanley skin care systems are comprised of products designed, formulated and tested to work seamlessly together—which means we do all the legwork before each box arrives.  

We have the best face wash for men and it works even better when you use our scrub; our morning moisturizer with SPF20 won’t have an adverse reaction when you apply over our acne creamour firming serum won’t cause a skin irritant when used with our evening moisturizer and on and on—you get the idea!  

We built each system around a 30-day regimen. If every 30 days doesn’t work, just customize your shipments to fit your needs and don't worry if you plan on traveling—all Tiege Hanley products are TSA compliant. 

We give guys a simple system they use in confidence. 

 

OUR MANIFESTO  

WE BELIEVE IN HELPING MEN LOOK AND FEEL AMAZING   

INVEST IN YOURSELF, YOU’LL FEEL GOOD ABOUT IT   

RESULTS 

TRANSPARENCY THAT CREATES TRUST 

LIFE GETS BETTER BY CHANGE, NOT CHANCE   

VALUE IS MORE IMPORTANT THAN PRICE 

WE HAVE A SYSTEM   

HUMILITY 

RIDICULOUSLY HIGH-QUALITY 

WE EMBRACE SIMPLE THINGS THAT MAKE A BIG DIFFERENCE   

ENHANCE YOUR HANDSOME 

BE UNCOMPLICATED 

WE’RE NOT HERE TO BE AVERAGE, WE’RE HERE TO KICK ASS 

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