People aren’t just going to throw money at you because you’ve got a nice smile, says Aaron in his latest installment of “Starting a Business and Building a Brand.” But the fact of the matter is, if you’ve got a good idea, you need some dough to back it up. The key to a solid funding plan is to not raise more than you need but to raise enough so that you can get your business off the ground without throwing in tons of your own cash.

In the sixth vlog in the series, Aaron talks about sensible ways to raise money for your business, from self-financing to seeking investments from friends and family. Aaron also gives some excellent tips for how to raise funds through crowdfunding and other channels. Want more insight on how to start your own business from scratch? Make sure to like and subscribe to the Tiege Hanley YouTube channel.