In his “Starting a Business and Building a Brand” series, Aaron has talked about the importance of knowing your value, creating an effective marketing strategy and getting up-close and personal with your core consumers. But there’s one thing Aaron hasn’t covered, and that’s passion. Even if you’ve got a flashy website and plenty of backers, your business won’t go far if you don’t have a love for what you’re doing.

In his latest vlog, Aaron discusses how he knows that Tiege Hanley will be a success because he and his partners have a strong desire to create products that actually work and are relatively uncomplicated. All it takes is a true desire to help or to change something, and the money will follow, says Aaron. Starting a business just for the money simply isn’t enough.

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