Inching Towards the Launch of Tiege Hanley
In the newest installment of his entrepreneurial blog, Aaron expresses frustration with the slow-moving product development process. He says that Tiege Hanley is still at least several weeks out from launch, but that the website is coming along and that the packaging looks amazing thanks to viewer feedback. Today, Aaron spends his time answering questions from viewers.
Answering Viewer Questions
Q. Where should you be financially before you take the first steps in turning an idea into a product?
Aaron says that he strives to be debt-free, but that it’s important to either go for affordable endeavors or have proper funding. He mentions that Tiege is the most costly endeavor he’s ever undertaken, costing about $250,000. He talks about the importance of being smart financially, but considering methods like raising capital, getting a loan or even appearing on “Shark Tank.”
Q. For the Tiege Hanley launch, will purchases be limited to one of each kind?
While we do know that Tiege Hanley will be buying (and offering) a lot of product for sale during launch, we aren’t quite sure how the process will work. Specifically, we don’t know how many products each person will be able to buy and other information about presenting, selling and shipping.
Q. How do you find a factory to produce, package and ship your product?
Aaron answers this question by explaining that there are actually two categories here: There’s the producing and packaging as one component and the shipping as another. To find your manufacturer, look where you look for everything—to the internet! Tiege uses something called a “contract manufacturer” for these aspects of the business.
Q. What are some of Aaron’s favorite entrepreneurship books?
Aaron says, “I don’t spend a lot of time reading self-help books or entrepreneurial books,” because he’s too busy. However, he does turn to Ted Talks (including his favorite, “Start with Why” by Simon Sinek) for inspiration and advice.
Q. Constructive criticism is important, but isn’t being realistic in a specific brand or market equally as important?
Aaron talks about how when you’re inside of an idea, of course you think it’s the best. Thus, it’s important that you get feedback from family, friends and consumers—anyone on the outside—so that you can focus on realistic products for the market or consumer. He says that entrepreneurs are often not realistic with themselves, which is why their ideas fail.
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