Picking up where he left off last week, Aaron talks about the importance of marketing your new business in its early stages. (If you haven’t watched last week’s vlog, we’d recommend watching it first.) Naturally, as a YouTube personality, Aaron discusses the value of influencer marketing and incentives. So, with that in mind, what is his primary piece of advice for new business marketing? Start a YouTube channel!

Once you start a YouTube channel and get some followers, you’ll be able to leverage your audience and make valuable personal connections. Aaron’s way of leveraging his YouTube clout was to create StyleCon for fans and fellow men’s style influencers to help forge solid personal connections.

In summary, Aaron talks about how making good connections, spreading out your marketing dollars and doing research on your core consumers can help you nail your marketing strategy from the minute your business launches.