You’ve got your investors, business plan and website. Now what? In the latest episode of “Starting a Business and Building a Brand,” Aaron discusses the practical side of business development, starting with inventory and packaging. How do you know how much inventory to order when you aren’t sure how many customers you’ll have? How soon do you begin to design packaging? And what the heck does "par level" mean? Watch the vlog to find out!

After packaging and inventory comes marketing. After all, according to Aaron, marketing may even be more critical to a product than the product itself. You’ve got to start your marketing process early to create some hype, building a thoughtful strategy for rolling out your product, as well as marketing it long-term after launch. Aaron will pick up where he left off in his next vlog, so make sure to like and subscribe so you know when new videos debut!