In the latest installment of the “Starting a Business and Building a Brand” series, Aaron talks about the importance of identifying your target consumer so that you can make the most out of your marketing dollars and draw in the right consumers. For Tiege Hanley, it’s important that we market to guys who are interested in skin care but may not be totally committed to a certain routine.

Also in this video, Aaron talks about writing a catchy, informative catchphrase that captures the essence of our brand and resonates with our core customers. He also discusses the importance of protecting your ideas and provides insight on how, when and why to introduce nondisclosure agreements (NDAs) in business.

For more information on how to start and brand your own business, make sure to like and subscribe to the Tiege Hanley YouTube!