This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Free Shipping on Orders over $30 (U.S. and Canada)

20% Off Acne Routines at Checkout

Cart 0

Congratulations! Your order qualifies for free shipping. (U.S. and Canada Only) You are $30 away from free shipping. (U.S. and Canada Only)

Subtotal Free
Shipping, taxes, and discount codes are calculated at checkout

Zeroing In: Identifying a Target Consumer and Protecting Your Ideas

In the latest installment of the “Starting a Business and Building a Brand” series, Aaron talks about the importance of identifying your target consumer so that you can make the most out of your marketing dollars and draw in the right consumers. For Tiege Hanley, it’s important that we market to guys who are interested in skin care but may not be totally committed to a certain routine.


Also in this video, Aaron talks about writing a catchy, informative catchphrase that captures the essence of our brand and resonates with our core customers. He also discusses the importance of protecting your ideas and provides insight on how, when and why to introduce nondisclosure agreements (NDAs) in business.

For more information on how to start and brand your own business, make sure to like and subscribe to the Tiege Hanley YouTube!

Related Product

subscribe & save

Level 1: The Essential Routine


Related Articles Just Got a Face Lift! Just Got a Face Lift!

We are thrilled to announce that Tiege Hanley's website has received a major upgrade!  Our e-Commerce team has worked extremely hard to deliver several enhancements to improve your shopping experience. Here are...

Read more
EYES just got a new look!

EYES just got a new look!

Another of Tiege Hanley's best products just got even better! Introducing our new EYES cream—the ultimate solution for vibrant and youthful eyes. This reformulated eye cream is designed to effectively combat signs...

Read more
WASH just got better!

WASH just got better!

Our best product just got better! Our new WASH reformulation is now a sulfate-free, gentle, and hydrating facial cleanser that effectively cleans your skin without stripping away its vital natural...

Read more