Fresh out of StyleCon, influencer Aaron Marino talks about the importance of throwing your products and ideas into the hat so you get real, honest feedback. Often, friends, family and those with skin in the game will just tell you what you want to hear, which doesn’t encourage growth. Catch his recap to hear about how Tiege Hanley did at StyleCon and how its presence there helped the guys get new ideas for their product.
Aaron provides an update on what’s going on with Tiege products. Sadly, they’re not ready yet, but there’s still a lot to do to prepare for the official launch. Before the products arrive, the Tiege team has to hone in on marketing, branding and storytelling. Aaron talks about catching up with other entrepreneurs and influencers at StyleCon and getting feedback from others in the industry. To wrap up, Aaron emphasizes why hearing constructive criticism is vital to the development of a top-notch business.